777sf Privacy Policy — How We Handle Your Personal Information

This Privacy Policy applies to all users of the 777sf platform, accessible at https://777sf.org, including individuals who browse the site without registering, registered account holders, and individuals in the process of completing account registration or identity verification.

777sf is operated under an international gaming licence and is fully committed to responsible data handling in accordance with applicable data protection laws and the requirements of its licensing authority. This policy sets out the basis on which any personal data 777sf collects from you, or that you provide to 777sf, will be processed.

By accessing or using the 777sf platform — including registering an account, making a deposit, claiming a promotion, or interacting with any 777sf service — you confirm that you have read and understood this Privacy Policy and consent to the collection and use of your personal data as described herein.

777sf collects several categories of personal data depending on the nature of your interaction with the platform. The categories and specific data points are described in the table below:

777sf does not collect or store full payment card numbers. Where card-based payment methods are supported, card data is processed exclusively by the relevant payment service provider and is not accessible to 777sf.

777sf collects your personal data through the following primary channels:

• Direct submission: Information you provide when filling in registration forms, completing KYC verification, submitting deposit or withdrawal requests, or contacting 777sf support via live chat or email.
• Automated collection: Technical and behavioural data collected automatically through cookies, server logs, and analytics tools when you visit and interact with the 777sf platform.
• Third-party verification services: Identity and age verification data received from KYC and identity verification partners who process documentation on behalf of 777sf as part of the account verification process.
• Payment providers: Transaction confirmation data received from JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and other payment providers when you make deposits or request withdrawals.
• Fraud detection partners: Risk and fraud signals shared by third-party fraud prevention service providers that help 777sf identify and prevent account abuse, money laundering, and underage access attempts.

777sf uses your personal data for the following specific purposes:

• Account management: To create, maintain, and administer your 777sf player account, including processing your registration, verifying your identity and age (21+ requirement), and managing your account security.
• Service delivery: To provide access to games, process bets, calculate winnings, manage bonus claims, and facilitate deposits and withdrawals in Pakistani Rupees (PKR).
• Regulatory compliance: To meet the obligations imposed by 777sf's international gaming licence, including KYC and anti-money laundering (AML) requirements, responsible gaming obligations, and record-keeping mandates.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent activity, unauthorised account access, money laundering, underage gambling, and other forms of platform abuse.
• Responsible gaming: To monitor gameplay patterns for signs of problem gambling, enforce self-exclusion requests and deposit limits, and provide responsible gaming tools as required under our licensing obligations.
• Customer support: To respond to your enquiries, resolve complaints, and maintain records of communications for dispute resolution purposes.
• Marketing communications: Where you have provided explicit consent, to send promotional communications about 777sf bonuses, new games, and special offers. You may opt out of marketing communications at any time via your account settings or by emailing [email protected].
• Platform improvement: To analyse usage patterns and platform performance with a view to improving the 777sf user experience, fixing technical issues, and developing new features.

777sf will not use your personal data for any purpose that is incompatible with the purposes stated in this policy without first obtaining your explicit consent or as otherwise required by law.

777sf processes your personal data on the following legal bases, which vary depending on the purpose of processing:

• Contractual necessity: Processing required to perform our contract with you as a registered 777sf player — including account creation, deposits, withdrawals, and game delivery.
• Legal obligation: Processing required to comply with applicable laws and our international gaming licence obligations — including KYC verification, AML record-keeping, and responsible gaming obligations.
• Legitimate interests: Processing carried out for 777sf's legitimate business interests, including fraud detection, platform security, and analytics — provided those interests are not overridden by your rights and freedoms.
• Consent: Processing based on your explicit consent — primarily for the delivery of marketing communications. Where consent is the basis for processing, you retain the right to withdraw that consent at any time without affecting the lawfulness of prior processing.

777sf does not sell your personal data. We may share your data with the following categories of third parties strictly as necessary to support platform operations and fulfil our legal obligations:

• Identity and KYC verification providers: Third-party services engaged to verify the identity and age of 777sf account holders as required under our licensing obligations.
• Payment service providers: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and USDT TRC20 processing partners, for the purpose of processing deposits and withdrawals on your behalf.
• Game software providers: Live dealer and RNG game providers whose software is integrated into the 777sf platform may receive limited session data required to deliver game services.
• Fraud prevention and AML partners: Specialist risk management services engaged to identify and prevent fraudulent activity, money laundering, and platform abuse.
• Regulatory and law enforcement authorities: Where required by law, court order, or the direction of a competent regulatory or law enforcement authority, 777sf will disclose player data as obligated. 777sf will notify affected players where legally permitted to do so.
• Professional advisors: Legal, accounting, and compliance advisors engaged by 777sf on a confidential basis where necessary for the conduct of 777sf's business operations.

All third parties with whom 777sf shares personal data are required to maintain the confidentiality of that data and to use it only for the specific purpose for which it was shared. 777sf does not permit third-party service providers to use your data for their own independent marketing or commercial purposes.

777sf uses cookies and similar tracking technologies on its platform. Cookies are small text files placed on your device when you visit a website. They help 777sf recognise you between sessions, maintain your login state, and understand how you interact with the platform.

777sf uses the following categories of cookies:

• Strictly necessary cookies: Essential for the operation of the 777sf platform. These cookies enable core functionality such as maintaining your logged-in session, processing transactions, and enforcing security policies. They cannot be disabled without affecting platform functionality.
• Analytical cookies: Used to collect aggregated, anonymised data about how players use the 777sf platform — including page views, session durations, and navigation paths. This data helps 777sf improve the user experience over time.
• Functional cookies: Allow the 777sf platform to remember your preferences, such as language settings and display options, to provide a more personalised experience.
• Marketing cookies: Used where you have given consent to receive personalised promotional communications from 777sf. These cookies track engagement with promotional content to ensure relevance.

You can manage your cookie preferences through your browser settings. Blocking certain cookies may impact your experience on the 777sf platform, particularly for cookies classified as strictly necessary. For full details on how to manage browser cookies, refer to your browser's help documentation.

777sf retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including satisfaction of legal, regulatory, accounting, and reporting requirements.

• Active accounts: Personal data associated with an active 777sf account is retained for the duration of your account's active status and for a minimum period thereafter as required by 777sf's licensing authority.
• Closed accounts: Following account closure — whether voluntary or enforced — 777sf retains certain categories of player data (identity, transaction, and betting records) for a minimum of five (5) years to fulfil AML, regulatory, and dispute resolution obligations.
• KYC documentation: Identity documents submitted as part of the KYC process are retained for the period mandated by 777sf's international gaming licence, which is typically five (5) years from the date of submission or from the date of account closure, whichever is later.
• Support communications: Customer support records are retained for up to three (3) years from the date of the relevant interaction for dispute resolution and quality assurance purposes.
• Marketing data: Where you have consented to marketing communications, your contact preferences are retained until you withdraw consent or request removal.

At the end of the applicable retention period, your personal data will be securely deleted or anonymised so that it can no longer be associated with you as an individual.

777sf employs a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include:

• Encryption in transit: All data transmitted between your device and the 777sf platform is encrypted using TLS (Transport Layer Security) protocols.
• Encryption at rest: Sensitive personal data stored in 777sf's systems — including identity documents and financial information — is encrypted at rest using industry-standard encryption.
• Access controls: Access to personal data within 777sf's infrastructure is restricted to authorised personnel on a strict need-to-know basis. All access is logged and subject to regular review.
• Two-factor authentication: Internal access to systems containing personal data requires multi-factor authentication for all 777sf staff and contractors.
• Security audits: 777sf conducts regular security assessments, penetration testing, and vulnerability reviews of its platform infrastructure.

While 777sf takes all reasonable measures to protect your data, no internet transmission or electronic storage system is completely secure. In the unlikely event of a data breach affecting your personal data, 777sf will notify affected players and relevant authorities as required under applicable law.

As a 777sf player, you have the following rights in relation to your personal data. These rights may be subject to certain limitations or conditions depending on the nature and basis of the data processing:

• Right of access: You have the right to request a copy of the personal data 777sf holds about you, along with information about how it is being used.
• Right to rectification: If any of the personal data 777sf holds about you is inaccurate or incomplete, you have the right to request that it be corrected or completed.
• Right to erasure: In certain circumstances, you have the right to request that 777sf delete your personal data. This right is subject to 777sf's legal and regulatory obligations to retain certain categories of data, including AML and KYC records.
• Right to restrict processing: You have the right to request that 777sf limits the processing of your personal data in certain circumstances, such as while a complaint or accuracy dispute is being resolved.
• Right to data portability: Where processing is based on your consent or on a contractual basis, you have the right to receive a structured, machine-readable copy of your personal data for transfer to another service provider.
• Right to object: You have the right to object to processing of your personal data where 777sf relies on legitimate interests as its legal basis, or where data is used for direct marketing purposes.
• Right to withdraw consent: Where 777sf processes your data on the basis of your consent, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of prior processing.

To exercise any of the above rights, please submit a written request to 777sf's data team at [email protected] with the subject line "Data Rights Request". 777sf will respond to all verified data rights requests within 30 days of receipt. In complex cases, this period may be extended by a further 30 days, in which case you will be notified.

The 777sf platform is strictly for individuals aged 21 years and above. 777sf does not knowingly collect personal data from individuals under the age of 21 under any circumstances.

As part of the account registration process, all new 777sf players are required to confirm their age and subsequently verify their identity and date of birth through the KYC verification process. Accounts that cannot satisfy the age verification requirement will be restricted from accessing any paid gaming features and will not be permitted to make deposits or withdrawals.

Where 777sf discovers that personal data has been collected from an individual who is under 21 years of age, it will immediately:

• Suspend and permanently close the relevant account.
• Void all bets, bonuses, and winnings associated with the account.
• Securely delete the personal data of the underage individual as soon as practically possible.
• Return any real-money deposits made by the underage individual to the originating payment source.

As 777sf operates under an international gaming licence, some of your personal data may be stored on or processed by servers and service providers located outside of Pakistan. Where such transfers occur, 777sf takes all reasonable steps to ensure that your data remains subject to an adequate level of protection consistent with the principles set out in this Privacy Policy.

International data transfers by 777sf are conducted under the following safeguards:

• Contracts with data processors that require them to apply equivalent data protection standards to those applied by 777sf itself.
• Transfers to jurisdictions where 777sf's licensing authority has determined that an adequate level of data protection exists.
• Transfer impact assessments conducted for significant transfers to evaluate and mitigate data protection risks.

By creating a 777sf account and using the platform, you acknowledge that your personal data may be transferred internationally as described in this section.

777sf reserves the right to update or amend this Privacy Policy at any time. Any changes to this policy will be published on this page with a revised effective date. Where changes are material — meaning they significantly affect your privacy rights or how 777sf uses your personal data — 777sf will take reasonable steps to notify registered players in advance of the change taking effect.

We encourage all 777sf players to review this Privacy Policy periodically to remain informed about how we handle your personal data. Your continued use of the 777sf platform following the publication of any revised Privacy Policy constitutes your acceptance of the updated terms.

Minor amendments — such as typographical corrections or clarifications that do not affect the substance of data processing — may be applied without separate notification. The effective date displayed at the top of this page will always reflect the date of the most recent revision.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 777sf handles your personal data, please contact the 777sf data team using the following details:

• Email: [email protected] — Subject line: "Privacy / Data Enquiry"
• Support Hours: Monday to Sunday, 09:00 – 01:00 Pakistan Standard Time (PKT)
• Live Chat: Available inside the platform after 777sf login for urgent account-related data queries

777sf aims to respond to all formal data enquiries and rights requests within five (5) business days of receipt. Complex requests — such as full data access requests — may take up to 30 days to fulfil in full, as permitted under applicable data protection law.

This Privacy Policy was last reviewed and updated on 1 January 2026. 777sf reserves all rights not expressly granted under this policy.